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AI automation and business systems

VEXO Solutions

Selling AI voice assistants to business owners who have never bought one before.
The VEXO Solutions website
Industry
AI automation and business systems
Project
Product marketing website
Year
2025

What they needed

VEXO builds AI voice and text assistants and automated business subsystems. The product is genuinely complex and the buyers are ordinary business owners, so the site had to explain automation without jargon, let people hear an assistant rather than read about one, and present four package tiers without overwhelming anyone.

Best proof for

Tech companies and anyone selling something hard to explain

What was delivered

  • Product marketing site with interactive assistant demos
  • Four package tiers presented by outcome rather than feature count
  • Separate pages for voice and text assistant products
  • Recent work and capability presentation
  • Lead capture routed into a free business systems review
  • Cookie consent and privacy compliance
  • Fully responsive across the whole site

The parts worth pointing at

Demonstrate, do not describe

A voice assistant is almost impossible to sell in paragraphs. The site lets a visitor hear one working, which does more in fifteen seconds than a page of copy.

Four tiers without confusion

Packages run from three subsystems to nine or more. Each tier is explained by what it does for the business rather than by counting features, so buyers can self-select.

Plain English for a technical product

The audience is business owners, not engineers. Every section leads with the operational problem being solved before mentioning any technology.

See it live at vexosolutions.co.uk

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Want something like VEXO Solutions?

That project was built for tech companies and anyone selling something hard to explain. Tell me what your business does and I will tell you what I would build for you, with a fixed price attached.

Or email nik@ivanovdigital.com. I usually reply the same day.

The finished VEXO Solutions website
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