Custom cakes and bakery
Dora's Cakes and Bakes
- Industry
- Custom cakes and bakery
- Project
- Small business website
- Year
- 2025
- Website
- dorascakesandbakes.co.uk
What they needed
Dora makes custom cakes and baked goods for celebrations, and the business ran on Instagram and word of mouth. That works until somebody wants to see a menu, look through past work and actually place an order. The site needed to feel handmade and personal rather than corporate, and make enquiring take one tap.
Best proof for
Cake makers, cafés, salons and other visual, owner-run businesses
What was delivered
- Home, about, menu, portfolio and contact pages
- Photo-led portfolio of previous cakes
- Menu presentation for baked goods and occasions
- WhatsApp enquiry as the primary contact route
- Email newsletter signup
- Local Potters Bar positioning
- Mobile-first design with social profiles linked throughout
The parts worth pointing at
The photographs do the selling
Nobody orders a celebration cake from a description. The layout gives the portfolio room to breathe and keeps images large on a phone.
WhatsApp is the order form
Custom cake orders are a conversation about dates, flavours and designs, not a checkout. Sending people straight to a message thread removes the friction a form would add.
Warm rather than corporate
This is a person, not a brand. The design leans into that, because it is the actual competitive advantage against a supermarket bakery counter.
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Other projects
Want something like Dora's Cakes and Bakes?
That project was built for cake makers, cafés, salons and other visual, owner-run businesses. Tell me what your business does and I will tell you what I would build for you, with a fixed price attached.
Or email nik@ivanovdigital.com. I usually reply the same day.
