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Outdoor lighting ecommerce

Elvara Lights

A full online shop that also sells a service: personalised lighting plans alongside physical kits.
The Elvara Lights website
Industry
Outdoor lighting ecommerce
Project
Ecommerce website
Year
2025

What they needed

Elvara needed a proper ecommerce presence for outdoor lighting, with product collections, individual product pages and a checkout, plus something more unusual: a personalised lighting-plan service running alongside the physical products.

Best proof for

Retailers and anyone selling products online

What was delivered

  • Ecommerce storefront with product collections and product pages
  • Cart and checkout configuration with payment setup
  • A personalised lighting-plan service journey alongside physical products
  • Content and SEO guide pages
  • Conversion-focused calls to action throughout
  • Mobile-first design across a significantly larger site structure

The parts worth pointing at

Products and services in one journey

The navigation supports customers choosing lighting products and those seeking a personalised plan, with a clear route for each.

Guides that bring people in

Buying guides help customers understand their options before choosing products or requesting a lighting plan.

Merchandising that holds up

Collections, filtering and product presentation designed so the catalogue can grow without the navigation falling apart.

See it live at elvaralights.co.uk

Opens in a new tab. Have a look on your phone too.

Want something like Elvara Lights?

That project was built for retailers and anyone selling products online. Tell me what your business does and I will tell you what I would build for you, with a fixed price attached.

Or email nik@ivanovdigital.com

The finished Elvara Lights website

Talk to Nik

I reply personally, usually the same day.