Outdoor lighting ecommerce
Elvara Lights
- Industry
- Outdoor lighting ecommerce
- Project
- Ecommerce website
- Year
- 2025
- Website
- elvaralights.co.uk
What they needed
Elvara needed a proper ecommerce presence for outdoor lighting, with product collections, individual product pages and a checkout, plus something more unusual: a personalised lighting-plan service running alongside the physical products.
Best proof for
Retailers and anyone selling products online
What was delivered
- Ecommerce storefront with product collections and product pages
- Cart and checkout configuration with payment setup
- A personalised lighting-plan service journey alongside physical products
- Content and SEO guide pages
- Conversion-focused calls to action throughout
- Mobile-first design across a significantly larger site structure
The parts worth pointing at
Products and services in one journey
Most shops sell one or the other. Elvara sells lighting kits and a bespoke planning service, so the site had to route two different kinds of customer without either feeling like an afterthought.
Guides that bring people in
Buying guides and content pages give the site something to rank for beyond product names, which is where most small ecommerce sites stop.
Merchandising that holds up
Collections, filtering and product presentation designed so the catalogue can grow without the navigation falling apart.
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Other projects
Want something like Elvara Lights?
That project was built for retailers and anyone selling products online. Tell me what your business does and I will tell you what I would build for you, with a fixed price attached.
Or email nik@ivanovdigital.com. I usually reply the same day.
