Outdoor lighting ecommerce
Elvara Lights

- Industry
- Outdoor lighting ecommerce
- Project
- Ecommerce website
- Year
- 2025
- Website
- elvaralights.co.uk
What they needed
Elvara needed a proper ecommerce presence for outdoor lighting, with product collections, individual product pages and a checkout, plus something more unusual: a personalised lighting-plan service running alongside the physical products.
Best proof for
Retailers and anyone selling products online
What was delivered
- Ecommerce storefront with product collections and product pages
- Cart and checkout configuration with payment setup
- A personalised lighting-plan service journey alongside physical products
- Content and SEO guide pages
- Conversion-focused calls to action throughout
- Mobile-first design across a significantly larger site structure
The parts worth pointing at
Products and services in one journey
The navigation supports customers choosing lighting products and those seeking a personalised plan, with a clear route for each.
Guides that bring people in
Buying guides help customers understand their options before choosing products or requesting a lighting plan.
Merchandising that holds up
Collections, filtering and product presentation designed so the catalogue can grow without the navigation falling apart.
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Other projects
Want something like Elvara Lights?
That project was built for retailers and anyone selling products online. Tell me what your business does and I will tell you what I would build for you, with a fixed price attached.
Or email nik@ivanovdigital.com






