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Motorcycle parts retail

Carbon Motorr

A 2,100-part carbon fibre catalogue across 105 motorcycle models, organised so riders can actually find their bike.
The Carbon Motorr website
Industry
Motorcycle parts retail
Project
Commercial catalogue website
Year
2025

What they needed

Carbon Motorr sells genuine carbon fibre parts for sport and naked motorcycles. The challenge was structure: thousands of parts across seven manufacturers and over a hundred models, where a rider needs to find the exact fitment for their bike in a few taps.

Best proof for

Garages, dealerships and product-led brands

What was delivered

  • Catalogue structure browsable by brand and model
  • Product-led layouts with a strong visual direction
  • Reviews and social proof presentation
  • About, FAQ and partner network pages
  • WhatsApp, phone and email contact routes
  • Fully responsive design for riders browsing on mobile

The parts worth pointing at

Navigation as the product

With 2,100+ parts across 105 models, the browse-by-brand-then-model structure is the difference between a sale and a bounce.

A brand with a point of view

Carbon fibre is a visual product. The design leans on real product photography and a confident, rider-focused tone rather than generic ecommerce styling.

Contact routes riders actually use

WhatsApp sits alongside phone and email, because fitment questions get asked as messages, not contact forms.

See it live at carbonmotorr.co.uk

Opens in a new tab. Have a look on your phone too.

Want something like Carbon Motorr?

That project was built for garages, dealerships and product-led brands. Tell me what your business does and I will tell you what I would build for you, with a fixed price attached.

Or email nik@ivanovdigital.com. I usually reply the same day.

The finished Carbon Motorr website
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